The short version:
I am a freelance copywriter who creates content that sounds right to your customers, looks good on the page, and drives response for your business.
I help companies connect with customers, human to human. No jargon, no shop talk. Just simple, straightforward copy that is easy to understand and act on.
With more than 20 years of experience, I’ve created multiple kinds of content, including blogs, video scripts, websites, ebooks, brochures (print and digital), direct mail, email blasts, social media posts and more.
Why Work With Me?
- I’m easy to work with – You’ll never have to chase me down or ask where a deliverable is. I’m committed to clear communication, responsive service and flexibility when you need it.
- I packed my ego at the door – I’ll fight for good work when appropriate, but ultimately this isn’t about me and my needs. It’s about you, your business and what will work best for you.
- I make you and your team look good – You’ll be proud to show our work to stakeholders and audiences.
- I make your brand look even better – Whatever your brand values are, I’ll make sure your content is on point and ready to win.
The long version (or, how The Baby-Sitters Club taught me everything I ever needed to know about marketing):
I started my first business when I was 11 years old with nothing but a few index cards and an empty paint can.
“The Baby-Sitters Club” series was all the rage in Mr. Marusic’s 5th grade class, and I was a devoted reader of every book (thanks, Ann M. Martin!). I loved how Kristy, Mary Anne, Claudia and Stacey banded together to share babysitting duties for their neighbors in Stoneybrook, Connecticut. And I really loved when they scheduled babysitting jobs from their own private phone, a luxury I pined for in high school.
When I suggested to my friends that we start our own BSC, we enthusiastically wrote a business plan over recess. I went home that night and decorated dozens of 3×5 index cards with colorful bubble letters announcing our new business venture, including my (very non-private) phone number. And then I delivered the cards to every family on my street with young children.
I got the phone call the next day. My first job would be watching two young girls while their mom ran errands. That night, I cleaned out an empty paint can from my dad’s house painting business and filled it with the essentials: crayons, pencils and stickers, with a few band-aids thrown in to show I was as responsible as I was fun.
The next day I walked to the house five doors down from my own and spent two hours entertaining the girls with my paint can gear (plus some Animal Circus cookies from the pantry).
I crushed it.
The kids loved me, the parents loved me, and I totally overdelivered when one of the girls was stung by a bee and I whipped up a paste of baking soda and water to soothe it. My own BSC was a hit, and I continued to watch dozens of families’ children for decades, until I had kids of my own.
Ever since that first gig, I’ve been refining the art of bubble letters on index cards and restocking my paint can of essentials. Which is to say I’ve learned a few things about marketing, and now I have a treasure trove of skills that could easily fill way more than one paint can.
So what did BSC teach me about marketing?
- Index cards can go a long way — and your message should be clear and concise enough to fit on one
- Showing up on time with a few extra goodies is always a good idea
- Overdeliver every chance you get
- Animal Circus cookies are weirdly delicious, despite the film they leave on the roof of your mouth
After 20+ years in the business, these are my guiding principles. It’s all part of how I help companies connect with customers, human to human. No jargon, no shop talk. Just simple, straightforward copy that is easy to understand and act on.
Sound good? Let’s talk.
mckennabryant.com 