Multichannel Marketing Campaigns

I write all copy for three campaigns per year for four CNH brands: New Holland Agriculture, New Holland Construction, Case IH and CASE Construction Equipment. This includes developing unique key messaging for each offer in each campaign that is flowed through hundreds of materials, such as social media posts, multi-page mailers, banner ads, radio spots, video scripts, and more for both customers and dealers within the network.

Branding and Multichannel Marketing

I work on a variety of materials for Sirona Medical to promote its cloud-native radiology operating system. This includes branding, web copy, social media posts, video scripts, brochures and more.

Blog Posts

I write all the blog posts for Rytec High-Performance Doors.

How High –Performance Doors Reduce Bottlenecks in Manufacturing Facilities

Make Sure Your Facility’s Doors are Ready for Winter Weather

Take Apartment and Condominiums Upscale with High–Speed Doors

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Articles

I’m one of the primary reporters/writers for Applied Radiology, a medical journal for radiologists.

AI Implementation | The Right Data Includes Diverse Data

Pediatric MRI: Trends in Contrast Utilization

MRI Safety: An Update

Online Articles and Video Scripts

I write online articles and video scripts for American Family Insurance.

How to Answer Tell Me About Yourself Article

Pet Health Insurance Web Page

Living Benefits of Life Insurance Video Script

Easy Ways to Increase Your Home’s Value for Appraisal Video Script

News Articles/Blog Posts

I write for Insights, GE Healthcare’s online publication about health, science and technology.

Examples of articles include:

How Clinicians See Today’s CT Challenges

I’m deeply involved in writing, editing and proofreading SIGNA™ Pulse of MR, a biannual publication for radiologists and clinicians that covers topics in Magnetic Resonance Imaging (MRI), from breakthrough research and industry news to the pioneering technology of today.

Website

I wrote all copy for the 1841 Farms & Vineyard website, a 2021 Web Design Awards Winner from Graphic Design USA (GDUSA).

New Product Launch Campaign

I’ve been deeply involved in launching and marketing Vscan Air, a handheld ultrasound device from GE HealthCare. I’ve been the primary copywriter for all initial marketing materials, from developing the tagline to crafting high-level messaging to writing web copy.

eBook & Blog Posts

I write all blog posts for Sentry Equipment, a leading manufacturer of industrial sampling equipment.

I also have developed other marketing materials, including this eBook: 9 Mistakes to Avoid in Your SWAS Specs.

Video Scripts

I write all product video scripts for NTE’s equipment and tools. I write 400+ scripts every year, and I’ve created a stable workflow and a reliable format that helps us stay on track with this volume of work.

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